Engaging Employees Using 5C’s

 

Engaging Employees Using 5C’s          

In any company, there are various types of employees. When employee engagement is high, they perform well. Some are like zombies for the company. Just came, worked, and left the office on time. They are In not contributing to the company in their full capacity. Human resource is highly cost asset for the company. Therefore, employer has to get the best return for the investment on human resource. 

The duty of the employer is to increase employee engagement among employees to gain the best output from them.

Many companies use the 5C strategy to increase employee engagement.

 5C Strategy

• Care
• Connect
• Coach
• Contribute
• Congratulate

                                                                          (Clarke, 2015)

Care

When the employees realize the employer takes care of them and their personal well-being, they get motivated. Everybody likes to be cared for. That’s human nature. When employers identify this and treat their employees with care, employee engagement and retention rates will increase.

 

Connect

Employers have to take care of their employees. By having informal discussions with employees, an employer can identify the feelings and issues of those employees. The performance appraisal discussions also help to ensure that they will be satisfied with the working environment. It will help to build a strong relationship between employer and employee.

 

Coach

Employer should have the ability to coach and guide their employees. Autocratic leadership is not a successful leadership style in modern HR culture. Employee retention rate and employee happiness increase by coaching and guiding them with a positive approach. It will help to encourage employees for their carrier development.

 

 

Contribute

Employers should give employees a chance to contribute to company business decisions. With their experience and exposure within the company, the employees can have practical and innovative ideas. If employers always welcome employees to express their ideas, they feel they will be recognized by the company. This will increase employee engagement.

 

Congratulate

People like to be recognized. When an employee does something excellent or provides a service beyond their expected level, their employer should praise or congratulate them in front of co-workers. This will help increase an employee’s self-confidence and give other co-workers a morale boost. Always praise in public and give advice for improvement in private.

 

By following these strategies, it will help employees work in a happy working environment. Then employee engagement will increase, which will help to improve and develop the service levels and increase profits of the company. Finally, the employee and employer both get benefits.

 

 

References:

 

Clarke, L. (2015). Engaging Employees Using 5C’s: Care, Connect, Coach, Contribute & Congratulate. [online] The 6Q Blog. Available at: https://inside.6q.io/engaging-employees-5-c-strategy/#:~:text=Engaging%20Employees%20Using%205C [Accessed 9 Apr. 2023].